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CASE STUDY 01 — OPERATIONS & SYSTEMS DESIGN

Bracetek.

A DME program built from zero. I designed the workflow, the software, and the team — and I still run it.

Role
Project & Ops Mgr
Company
Mobility Ideal Health
Timeline
2022 — present
Scope
Design · Software · Ops
01 / THE PROBLEM CONTEXT

The clinic wasn't lacking effort.

A pain management clinic was sending patients home with prescriptions for braces, walkers, and other durable medical equipment — but the DME side of that process didn't really exist. Referrals came in on paper and got lost. Insurance eligibility was checked manually, sometimes after the fitting had already happened. Billing was reactive. Patients waited weeks for equipment they should have received in days.

They were lacking a system.

02 / WHAT I NOTICED DIAGNOSIS

Three patterns.

If the failure modes are at the seams, the fix isn't more people. It's a better system.
03 / WHAT I BUILT FOUR PARTS, IN PARALLEL

The system.

Over three years I designed and stood up four things in parallel — workflow, software, team, relationships. Each one reinforced the others.

01 — WORKFLOW

The end-to-end process

Referral → eligibility → intake → fitting → delivery → billing → follow-up. Every step has a clear owner, input, and output. SOPs for each handoff.

02 — SOFTWARE

Custom internal tools

Patient status dashboards. L-code reimbursement lookup. ICD-10 billable checker tied to Medicare policy. The tools enforce the workflow so steps can't be skipped.

03 — TEAM

Four functional teams

Built and led teams across onsite (intake/fitting), offshore (eligibility/docs), billing, and insurance follow-up. Hired, trained, wrote the playbooks.

04 — RELATIONSHIPS

Clinic-side accountability

Direct accountability for the partnerships. Regular reviews, escalation paths, feedback loops — when something breaks at the clinic, we hear about it the same day.

04 / RESULTS WHAT HAPPENED

From zero to a hundred and twenty.

$120K
Monthly client revenue
$40K
Monthly company revenue
10
Companies managed
4
Teams led
05 / IN HINDSIGHT WHAT I'D CHANGE

Build the software earlier.

For the first year I tried to make spreadsheets and Slack do the job, and the workflow kept breaking at the same seams. The custom tools were a force multiplier the moment I shipped them — and in hindsight, the time spent patching broken handoffs was more expensive than the time it would have taken to build the tools sooner.

06 / WHY IT MATTERS THE BROADER POINT

Design problems wearing a clipboard.

Most operational problems in healthcare aren't medical problems. They're design problems wearing a clipboard. Bracetek is the version of that observation I got to follow all the way through — design the system, build the software, run the team, own the outcome.

— GET IN TOUCH
I'm looking for more of this work. Ops or PM roles where someone needs a system designed, built, and run — not just diagrammed and handed off.
jeshah1998@gmail.com → LinkedIn →