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CASE STUDY 06 — INDUSTRIAL · LUXURY PRODUCT

Arjuna.

A luxury statement pen — designed as a solo industrial-design exercise in restraint, weight, and the small moments people remember.

Studio
Story Design
Role
Industrial Designer (solo)
Discipline
Product design, form study
Year
2022
01 / THE BRIEF DESIGN A PEN THAT MEANS SOMETHING

A statement object — not just a tool.

Most pens are functional objects you forget the moment you put them down. Arjuna was the opposite brief: design a pen someone keeps on their desk because looking at it makes them feel a certain way. A statement object. Something that signals taste, weight, intent.

Done solo at Story Design, a design studio — my chance to work on a luxury industrial-design problem without the usability constraints of an app or the scale constraints of a system. Pure form study.

Arjuna luxury statement pen — hero renderARJUNA/HERO.JPG
02 / THE THINKING FORM, MATERIAL, WEIGHT

Quiet confidence.

Luxury rarely shouts. The hardest part of Arjuna was the restraint — every detail that wasn't doing work had to come out. The form is minimal but not anonymous. The weight is deliberate. The grip transitions are felt before they're seen. The cap closes with a sound that someone notices but couldn't describe afterward.

Industrial design Form study Material exploration CMF Studio work
Form exploration sketchesARJUNA/FORM-EXPLORATION.JPG
Material study and CMF explorationARJUNA/MATERIAL-STUDY.JPG
Macro detail shot of pen craftsmanshipARJUNA/DETAIL.JPG
Full render of the Arjuna penARJUNA/RENDER-FULL.JPG
Detail render — secondary angleARJUNA/RENDER-DETAIL.JPG
03 / WHY IT'S HERE REFLECTION

Arjuna doesn't solve a public-health problem or scale to 1,800 workplaces. It's here because design taste is built on projects like this — where the only constraint is "make it good" and you have to develop your own judgment about what good means. Every other project in this portfolio benefits from the eye I developed working on objects like Arjuna.

Working at Story Design also taught me how a real studio operates: how briefs evolve, how clients respond, how feedback shapes form. That craft sensibility is part of what I bring to systems work today.

Taste is not optional. The work people remember has both rigor and restraint.
— GET IN TOUCH
I bring craft sensibility to systems work most people leave.
jeshah1998@gmail.com → View on Behance →